My Writing. Unfiltered, from the trenches.

How I actually think about growth, GTM, and selling deep tech — the real notes, not the polished version.

How I sold an AR SDK to enterprises with zero brand

The playbook no one tells you about when your product is too technical for marketing to explain.

Coming soon

Pricing deep tech: the mistakes I made at GlamAR

Why we repriced three times in two years, and what finally worked.

Coming soon

Zero-to-one GTM when nobody's heard of you

Cold outbound, warm intros, and the one channel that outperformed everything.

Coming soon