<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Jay Karia: Writing</title><description>Real notes on zero-to-one growth, enterprise sales, and commercialising AI-native commerce. The thinking behind the work, not the highlight reel.</description><link>https://www.imjaykaria.com/</link><language>en</language><item><title>What I did when the B2B playbook backfired</title><link>https://www.imjaykaria.com/writing/selling-ai-native-commerce-anti-playbook/</link><guid isPermaLink="true">https://www.imjaykaria.com/writing/selling-ai-native-commerce-anti-playbook/</guid><description>How I took GlamAR from one paying client to 20+ in twelve months by breaking the standard B2B SaaS playbook one rule at a time.</description><pubDate>Thu, 16 Apr 2026 00:00:00 GMT</pubDate><category>GTM</category><category>Growth</category><category>Enterprise Sales</category><author>jay@imjaykaria.com (Jay Karia)</author></item></channel></rss>